UK Fashion and Media Industry Essay Example | Topics and Well Written Essays - 3500 words

UK Fashion and Media Industry - Essay Example This industry for many years has grown tremendously becoming one of the notable industry in the UK. According to Fridson 2011, he provides that UK fashion and Media industry has a significant impact on the social and economic impact in the country. The fashion industry in the UK has become integrated into its citizens live hood. This has become turned fashion to be a possible trivial and enjoyable thus becoming more attractive to the potential and the prospective customers (Fridson 2011). This analysis is essential in the assessment of any market if it is worth to invest in it. This comprises the examination of the external macro-environment which is an important aspect of a company before preparing a business plan. The external environment examination is important in the decision-making process. It is also appropriate to carry out this analysis over sometime to ensure that all the uncertainties and the dynamic nature of the industry are addressed in the context of fashion industry market in the United Kingdom (Dransfield 2005). The fashion industry in the UK is considered one of the competitive markets the world. Big fashion companies such as Burberry, Marks & Spencer, TopShop, French Connection, and Supergroup. It is important to note that marketing consultancies and the media in the context fashion industry have a greater opportunity, in the provision of goods and services. This translates into the need for more consultancies and sound marketing techniques and strategies. Therefore it is a perfect consideration to acquire a UK marketing media agency. Most of the companies in the current corporate world consider growing their businesses by acquiring another company as a way of expansion. This is attributed to most new companies which are in their boom opting for mergers or acquisition. It is important for the buying company to take into consideration several factors before acquiring.